Matte and gloss
Matte generally gives a lower-reflection appearance, while gloss adds shine. The effect depends on the substrate and coating or lamination process.
Ask to review samples with artwork similar to your own rather than choosing from a screen image alone.
Decorative finishes
Foil, embossing and spot effects can create contrast and tactile detail. Fine lines, small text and registration may need adjustment for the selected technique.
Treat each finish as a quotation request until compatibility with the stock, artwork and quantity has been confirmed.
Describe the complete job
The same design can look different on paper, synthetic labels and packaging board. Supply the material, intended use and quantity alongside your finish preference.
West Coast Label can review your preferred result and provide a project-specific quotation.
