Confirm the finished size
Specify the final dimensions separately from the artwork file dimensions. For folded print, include the folded and open sizes and mark the intended folds.
Ask your printer for the bleed, safety margins and colour requirements that apply to your product. These vary by process and finishing.
Check text and image quality
Proofread names, contact details and product information. Inspect images at their intended printed size, rather than relying only on how they look on a phone.
Provide a clear PDF for review where possible. Keep original editable artwork available in case the team needs to make agreed adjustments.
Identify finishing and variable information
Clearly identify areas intended for foil, embossing, varnish or cutting. Numbering, barcodes and QR codes should be discussed so their production and readability can be reviewed.
Send the artwork with your quantity and specifications. Confirm the proof and final requirements with the printer before production.
